You’ll see this phrase all over the Internet when searching for Web site development, whether in Calgary or around the world, the term “custom” web design has itself become incredibly diluted in its meaning. While I don’t like to be pedantic with words, advertising can quickly gloss over a true meaning of a word by hoping that its target audience doesn’t fully understand the term’s definition, or the context of the term. If you go to a popular search engine and type in “Custom Web Design” you will see paid ads on the side that say things like:Free Web Design & Hosting30 Day Free Trial! Custom WebsiteDesign & Hosting For $6.99 a Month.This sounds like a good deal, right? “Free Web Design & Hosting” – Of course, they actually contradict themselves on the third line when the “Design & Hosting” now suddenly cost $6.99 a month! Hmmm…Can a trial actually be seen as free if there is a cost associated with the actual product? So “Free” actually means “on loan” or perhaps they mean that you don’t get charged extra for their website templates that you build your site with because they are included in the package price?But I digress, my main point with this ad is the use of “Custom Website Design” in the ad copy and the question is, is this actually true? I would have to say no, that this is not a proper use of the term “Custom Web Design.” Why? Because they are using design templates that you can “customize” – which is different than an actual custom design that is started from scratch. Sure, you can change pictures in pre-coded spots, maybe change colours and positions, but in the end the design is a prefab template – this is NOT custom design, it is customized design.Now, customization in Web development is extremely useful, it allows for fast, semi-automatic development where the majority of code is reused across a wide platform of applications. It streamlines the process and also makes security updates and coding/database upgrades a lot easier since the sites share the same code and database structure. This is the major advantage and reason for the large variance in Web site prices online since, for those willing to use template designs, they can make the process user friendly and basically automatic for ANYONE to use…and provide this service at an extremely low price. However, be aware that there could be dozens or hundreds of other companies using the SAME template that you’re using, which in the end, could well damage your image and not promote it.For those who create a definitive custom design, their Web design process start with a blank page and a strong connection with their client’s vision and needs. Sure there is overlap with how these needs are satisfied, as there is also need to keep to certain, proven conventions in design that ensure proper navigation, logo presentation and content layout and promotion. But the goal of the custom Web designer is to create a unique, one-off design that will stand out from template designs and designs that do not satisfy or adhere to the needs of design conventions, nor capture the client’s perspective.The best Web designer/developer will be able to balance between the customized world of coding and the custom world of design. This ensures a fast, manageable turnaround time in the development of the code and database (if necessary) and the integration of a design that is compliant with Web standards, is built for Search Engine Optimization and is unique in its graphic layout.If you are looking for a custom Web site design in Calgary, Cochrane or anywhere else in the world, make sure you are getting a unique design by asking your Web designer if the design is based on a template or if they build from scratch. Take a look through their portfolio and see if their work shows variety, improvisation and innovation while simultaneously providing consideration for proper navigation, content flow and effective use of branding.

Web design companies in India have now emerged as the hub of outsourcing. Both small and medium scale companies have benefitted from outsourcing their web design and development work to offshore companies in India. Not all companies possess the expertise required to design just the right website template in-house. Furthermore, not every company knows the intricacies of a professional web design inside out. A web design company worth credentials delivers a lot more than just a pleasant looking template. The features incorporated are far too many to neglect.In this age of development, the reach of technology in all aspects has transformed the way business is done. Offshore web design companies not just only drive the business, but do much more. They give shape to your visions in the form of a professional web design. There are designs that engage and retain the customer, and then there are designs that drive them away. Web development and eCommerce web site design are the obvious benefits for business houses in the UK, USA and Canada for availing world-class services at affordable pricing. Smart companies can easily approach web design companies in India and discuss their requirements.But why would an organization opt for offshore web design & development services and losing the convenience of in-house development? The answer lies in both long-term benefits as well as strategic decisions. For once, companies can save not only time but also investment. It is no secret that currency exchange rate between the India and other countries like USA, UK and Canada. Hence, this translates directly into cost-effectiveness, as users have to shell out a lot less for getting the same amount of work. Web development companies in India have a lot to offer, and have rightly emerged as the place to be.How does a company actually manage to come up with exciting design templates, ideas or visions? The answer lies in one work-giftedness. When several gifted and talented artists gather at one place to give shape to your prospects, the outcome surpasses your expectations more often than not. This is precisely the reason why so many people prefer outsourcing these days. Companies not only get services at low cost, they also get some of the most engaging web design services. Their bounce rate, or the duration for which visitors browse their website also improves, along with conversion and ROI.In any good web template, there are some basic and similar aspects, which figure consistently among them. This includes a nice looking template, minimal use of flash and ease of navigation. The navigational structure can even be intuitive, and website deep linking not less than 3 level deep. Overall, the website layout must present or portray the business objectives of users. If your chosen web design company is talented enough, you can also avail graphic designing services including the all important logo design. For database driven websites, these offshore firms should be able to work with dot net or ASP.Now that the feasibility, cost-effectiveness and benefits of outsourcing web development work to Indian companies have been well established, the next step is to zero-in on the right one. Portfolio of chosen companies serves as a good indication of their credibility, so make sure you browse them well enough before taking the final call.